What are Local Service Ads?

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Local Service Ads (LSA) are a specific type of pay-per-lead advertising solution offered by Google. They are designed to directly connect local businesses with customers who have a high intent to purchase services, such as plumbing or HVAC repair. Key characteristics of LSA: * **Placement:** LSA appears prominently at the top of Google search results, situated above organic listings and traditional Google Ads. * **Focus:** They target specific industries, primarily home services, and rely heavily on the business’s verification status (e.g., licensing and insurance). * **Bidding Model:** Unlike traditional pay-per-click (PPC) models, LSA operates on a pay-per-lead model, meaning charges apply only after a customer inquiry or qualified lead is received.

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