what are four different types of market research methods

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Four core types of market research methods include: 1. Primary Research: Involves collecting original data specifically for your questions through methods like surveys, interviews, and observational research. 2. Secondary Research: Utilizes existing data already collected by others, such as industry reports, public government data, and academic studies. 3. Qualitative Research: Focuses on understanding the "why" behind behaviors using non-numeric data from interviews and focus groups to explore motivations and perceptions. 4. Quantitative Research: Measures "what" and "how much" using numerical data from tools like surveys and experiments to quantify and generalize findings.

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