what are the methods of market research?

Market research methods are generally categorized into primary vs. secondary research, and qualitative vs. quantitative research. These can be further broken down into specific techniques: Primary Research: This involves collecting original data directly for your specific questions and includes: * Surveys * Interviews * Focus groups * Observational research Secondary Research: This utilizes existing data already collected by others, such as industry reports, government data, academic studies, and competitor information. Qualitative Methods: These explore motivations, perceptions, and underlying thoughts through non-numeric data, often using: * Interviews * Focus groups Quantitative Methods: These use numerical data to measure, quantify, and generalize findings, typically employing: * Surveys * Experiments

• Market Research Methods