how to price your social media marketing services

To price social media marketing services, consider your operational costs, expertise, scope of work, and the value you deliver. Agencies often use various transparent pricing models, including monthly retainers for stable income and ongoing optimization, project-based pricing for clear deliverables, or hourly billing for flexibility. The average small business typically pays between $1,000 and $7,500 monthly for comprehensive social media marketing services, while freelancers might charge between $500 and $2,000, often for a more limited scope. Costs can also vary based on content complexity (e.g., high-production video), the scale of ad spend, reporting frequency, and the granularity of geographic targeting.

• Social Media Marketing Services